OUR SERVICES AT MONOGRAM COMMUNICATIONS

“Your brand is a story unfolding across all customer touch points.”

 - Jonah Sachs

STAKEHOLDER ENGAGEMENT & CONSULTATION

Times have changed. Now, when your project and plan is ready operationally, you need to ask yourself: do you have the social licence to move forward? Internal, external, and Indigenous voices need to be heard, and our team has the strategies to listen. We'll help you design a public participation program that implements the valuable feedback you receive.

 

Expertise

  • IAP2 trained with 15 years experience

ISSUES & CRISIS MANAGEMENT

When does an issue become a crisis? And when will a crisis damage your reputation? Video, social media, and citizen advocacy, coupled with the expectation of instant access to information has made issue and crisis  preparation imperative for organizations--regardless of size. Our experience in training, drafting plans, processes, templates, speaking and briefing notes, key messages and media relations can prepare you in advance. But when the rubber hits the road, we're also here to advise or jump in to support you.

Expertise

  • JIBC-trained: Emergency Information Officer

  • Canadian Red Cross-trained: Emergency Communications 

BRANDING & WEB DESIGN

Rebrands and website projects can be transformative for an organization, both inside and out. But they also take dedicated time, energy and effort to be done well. With three institutional rebrands, two apps, and seven website projects under our belt, let our team manage these projects with engagement, planning, development, testing, and training so your team can continue to run the shop. 

Expertise

  • 2020 CASE VIII Award-winner: CNC website and rebrand 

  • 2015 CPRS Award-winner: 2015 Canada Winter Games website, app, and digital signage.

ADVERTISING, DIGITAL, SOCIAL & CONTENT STRATEGY

For clients armed with their own plan, goals and teams, we'll support you with a strategy that will tell your story and shine a spotlight on your initiatives. For those who just don't have the time, we can tackle it all: from content audits to strategy, content creation, set up and /or managing your social accounts and website, paid advertising, earned media and other communications channels.

MEDIA, LAUNCHES &
MILESTONE EVENTS

There's a lot of pressure put on events. Done poorly, they're seen as just an expensive party. Done well, they'll tie into your strategic priorities, engage key people and develop mutual partnerships. The goal is to amplify your exposure and fulfill your organization's mandate, all while putting on a memorable and meaningful experience and having a great time doing it--no pressure!

Expansive experience, in both official languages:

  • Thousands of media events 

  • Government relations: local to federal, including the PMO and GG offices

  • Canada 150 Signature project: Unity Through Sport

  • Canada Games Council 50th anniversary and national torch celebrations

  • 2015 Canada Games - national and provincial torch relay

  • World ParaNordic Games - press operations

CHANGE COMMUNICATION & EMPLOYEE ENGAGEMENT

Change can be hard; that's why there's a whole sector devoted to change management. Success comes from a clear, consistent and meaningful communications strategy for each audience, because people find change more palatable when it resonates with them. Our Discovery process clearly defines your audience, their wants and needs so you can incorporate these into your messaging, processes, plans and outcomes.

Expertise

  • Prosci-ADKAR Change Management training

COMMUNICATIONS: DEVELOPMENT, 
CONSULTING, STRATEGIC PLANNING

With extensive hands-on experience in the PR profession, leading teams in a variety of sectors and working environments, we love sharing what we've learned.

 

Invite us in, share your goals, plans and challenges. Let us help support your work, your team, and your organization, regardless of size. 

Consulting / Peer Mentoring

  • Strategic planning                                   

  • Project management

  • Team development and engagement                     

  • Process efficiencies and templates

  • Media / spokesperson training

  • Ad buying, social strategy, press releases

  • Meeting facilitation