OUR TEAM AT MONOGRAM COMMUNICATIONS

“People don’t buy goods and services. They buy relations, stories and magic.”                                                                                  - Seth Godin

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ALYSON GOURLEY-CRAMER, MA, APR

Principal & CEO

Alyson brings 17 years’ experience to the team, with in-depth experience in the corporate, sport, and post-secondary education sectors regionally, provincially and at the national level. She specializes in brand and web design, crisis and issues management, stakeholder relations, and major engagement projects.

 

Alyson has collaborated with all levels of government from municipal, provincial to the Prime Minister’s Office and the Office of the Governor General of Canada. She has her Master's degree in Professional Communication, Certified IAP2, and is accredited by the Canadian Public Relations Society.

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AMY DHANJAL

Senior Communications Lead

Amy is a communications professional with 14 years of experience in media relations, event management, fundraising and business development. She has broad experience in health and donor relations, education, non-profit, sport and agriculture.

 

She holds a Bachelor of Arts in English from the University of Victoria and an Associate Certificate in Marketing Management from BCIT. She approaches her work with an emphasis on empathy and accessibility, and is passionate about community engagement and civic participation.

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SARAH ZIMMERMAN, APR

Senior Communications Associate

Sarah Zimmerman is a trusted senior communications practitioner with 15 years’ experience working in the small business, corporate and public sectors. Building on her first career as a journalist, Sarah’s curiosity drives her passion for strategic public relations, media relations, issues management, and community engagement. Sarah expertly navigates issues by drawing on her ability to analyze complex topics and provide clients with creative solutions.  Sarah holds a BA from the University of Alberta, and is accredited through the Canadian Public Relations Society.

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MELISSA DAROU

Senior Communications Associate

Melissa is a communications and engagement professional with over 17 years of experience. Her experience ranges from media relations and emergency planning for local governments to branding and capacity-building for non-profit organizations. She values relationships, creativity and collaboration, and sees her work as a way of amplifying the impact of her clients.

 

She has B.A. in Professional Communications from Royal Roads University and IAP2 certification. Working by day and studying by night, Melissa will graduate with an M.A. in Environmental Education and Communication in 2023.

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CHRISTINA VERTICCHIO

Senior Communications Associate

Christina is a marketing and communications professional experienced in developing and implementing effective strategies and tactics that produce measurable results. With over a decade of marketing and communications experience, Christina has a demonstrated ability to establish and maintain positive relationships with internal and external stakeholders while achieving organizational objectives.  

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JENNY SPURR

Communications Associate

Jenny is a communications strategist and public relations professional based in the Bow Valley, just outside of Banff National Park. She loves working with the community, and has over a decade of experience managing communications campaigns, coordinating media events and building community partnerships. 

​Jenny is a proud member of the International Association of Business Communicators (IABC) and is the only Communication Management Professional certified by the Global Communication Certification Council in the Bow Valley. 

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EMILY MARTENS

Jr. Communications Lead

Emily is a Jr. Communications Lead with over four years of experience in sales and marketing. Emily has worked within many start-up companies and local businesses and understands the importance of customer communication and engagement at all stages.

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XENIA WONG

Jr. Communications Associate

Xenia is an authentic storyteller with a background in social media, communications, and event planning. She is a champion of diversity, equity, and mental health. Before entering the realm of communications, Xenia graduated from the University of British Columbia with a major in History, a minor in Human Geography, and coursework in Education. 


Xenia brings to the team hands-on project experience across a range of sectors, including public education, educational institutions, and municipal-level emergency management.   

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VERONICA BELTRAN

Jr. Communications Associate

Veronica is a former newsy that turned into marketing expert. Veronica started her career in Journalism straight out of BCIT, landing a job in a newsroom in British Columbia's Northern Capital. She made her move into Marketing in 2020 and has had a passion for it ever since. Working with start-ups she brings hands-on experience, ideas, and expertise into the world of e-commerce.

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EMILY MORTON

Graphic Designer

With a Bachelor of Applied Design and over 15 years of experience, Emily Morton recognizes the importance of striking a balance between form and function in design. Her flexible visual style, attention to detail and ability to problem-solve ensures that your design challenges will be met in a way that is both creative and effective.

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KAISA RAINA

Account Coordinator & Executive Assistant

With a bachelor’s degree in business administration, Kaisa offers administrative support to our workers, consultants, and clients in everyday work. Over 6 years of previous work experience in the Tourism sector in the Finnish Arctic has taught her strong problem-solving and organizational skills in the ever-changing fast-paced working environment.

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CHRISTINE ULMER, MSc

Senior Communications Associate

Christine Ulmer is an experienced senior marketing and communications professional with more than 15 years of public sector service, as well as unique contract experience in communications, brand development, and venue and event management.

She holds a master's degree in journalism from Boston University, as well as a Bachelor of Arts in political science from UBC, where she also played varsity field hockey. Christine brings a depth of experience across the public sector in the areas of education, municipal government, not-for-profit sport, and is passionate about building relationships.

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LISA MACKEY

Senior Communications Associate

Lisa is an accomplished Marketing & Project Management professional with numerous years of progressive experience and a demonstrated history in various industries. She is highly skilled in corporate partnerships, sponsorships, sponsorship activation, experiential advertising, and team management; all in a pursuit to grow brands and develop successful partnerships that deliver
business results. 

Lisa has a Bachelor of Commerce from Haskayne School of Business, majoring in Marketing and Tourism, leading her to work in sport tourism, gaming and entertainment tourism, as well as international real estate. An innovative, resourceful, and creative problem solver, Lisa thinks outside of the box, and loves to exceed business goals with her clients.

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SEPTIMA YASINOWSKI

Senior Communications Associate

Septima is a communications specialist with over a decade in marketing, PR, media relations and business development experience. She has worked with clients in events, thought leadership, finance, technology and innovation.


Septima holds a BA in Art History from UBC with a focus in Contemporary American Art and Architectural Theory. She specializes in taking complex topics and communicating them in accessible ways. Septima is deeply passionate about innovation and loves working with companies that use technology to create positive change the world.

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CHRISTOPHER SÉGUIN

Senior Communications Associate

Christopher Séguin is a passionate, bilingual storyteller with a decade's worth of experience working in communications, media relations, public relations, and journalism. His professional career has seen him acquire a unique set of skills in these areas, with an emphasis on developing and coordinating media strategies, pitching stories to national networks, preparing communication materials, drafting compelling stories/copy, organizing media events, and monitoring the effectiveness of an organization's earned media.

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KASSANDRA KONDO

Social Media & Digital Specialist

Kassandra Kondo is a seasoned content creator and social media specialist spanning over 7 years. Her experiences include monetizing and managing blogs, writing creative copy for traditional and digital media, managing social media accounts as well as producing other marketing-related content across a variety of mediums. In addition to her marketing experience, she also manifests an interest in public relations.

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CHANTEL WONG

Operations & Systems Specialist

Chantel Wong is a project manager with a decade of experience working on projects in a wide variety of fields. Before and after graduating from Nipissing University with a degree in Business Administration and Management, she worked with agencies to help clients meet and exceed their expectations for project success.

Alongside her role as a project manager, she also worked in an office management capacity reviewing processes to increase efficiency and incorporate tech and automation where possible.

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CAITLIN ABRAHAM

Jr. Communications Associate

Caitlin has been working in various positions with the Takla Nation for the past seven years. Originally, she was the receptionist of Sasuchan and has since evolved to the communications role, while continuing to work on several governance projects for the Nation.


Caitlin has attended UNBC for psychology and CNC for her criminology diploma, and is currently pursuing her Public Relations diploma through the University of Victoria. Her plans are to assist the Nation with future challenges and to start her own PR agency in the near future.


Caitlin is part of the Confluence Communications indigenous mentorship program.

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GRACIE CURLOCK

Jr. Social Media Coordinator

New to the industry, Gracie brings a diverse skill set inspired by enthusiasm and eagerness to the team. She believes in the power of authenticity and the ability to convey stories through visual, written and digital media. Additionally, her strong ties to sport have inspired her values of teamwork, commitment and respect in all environments. Gracie’s ability to build authentic relationships allow her to align and be immersed in the vision of her clients.


Gracie is working to achieve a bachelor’s degree in communications while immersing herself in hands-on experience in the industry.

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LAURA ZIELKE

Graphic Designer

Laura Zielke has worked within both agency and in-house design environments, which enables her to innately understand the needs of her clients. She has worked directly for post-secondary education, sport and government agencies and can design in both official languages.  As a freelance designer, Laura has worked with organizations across Canada, recently aiding the design department at BC Transit in their recruitment rebrand.

She has a diploma in visual communications from MacEwan University and over ten years experience in marketing and graphic design (including a stint at DDB Edmonton).

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DAWN JENSEN

Graphic Designer

Dawn draws upon her education in Visual Communications and over 15 years as a multi-faceted designer building relationships, overcoming challenges, and transforming brands for clients across Western Canada. Her agency and freelance experience allow her to lead, collaborate, and work fluidly across the entire creative process—from creative discovery to content production.


Dawn specializes in identity and brand development, with a full gamut of applied design including branding systems, promotional materials, environmental graphics, publications, packaging, advertising, and web design. A doodler from day one, Dawn combines her love of art, attention to detail, and knack for problem-solving into creative driven by visual storytelling, personal connection, and purposeful graphic design.