“People don’t buy goods and services. They buy relations, stories and magic.”                                                                                  - Seth Godin



Principal & Owner

Alyson brings 15 years’ experience to the team, with in-depth experience in the corporate, sport, and post-secondary education sectors regionally, provincially and at the national level. She specializes in brand and web design, crisis and issues management, stakeholder relations, and major engagement projects. Additionally, Alyson has collaborated with all levels of government from municipal, provincial to the Prime Minister’s Office and the Office of the Governor General of Canada.

In April of 2019, Alyson received her Accreditation in Public Relations (APR) from the Canadian Public Relations Society. In addition, she has achieved an undergrad degree from Acadia University, an education degree from Simon Fraser University and a Master’s degree in Communications from Royal Roads University.

Alyson’s work has won two national PR awards: an IABC Bronze Quill Award for her provincial road safety project for Insurance Corporation of British Columbia, and a CPRS Award of Excellence for the 2015 Canada Winter Games’ website and app. Most recently, in January 2020, CASE: Council for Advancement and Support of Education, District VIII – Pacific Northwest and Western Canada recognized her rebrand and website redesign for the College of New Caledonia with three awards: gold and silver in their categories and the overall conference award-winner out of 400 entries: 2020 Virginia Carter Smith Grand Crystal Award for excellence in post-secondary advancement communications and marketing.



Marketing Communications Associate

Christina Verticchio is a marketing and communications professional experienced in developing and implementing effective strategies and tactics that produce measurable results.


With over a decade of marketing and communications experience, Christina has a demonstrated ability to establish and maintain positive relationships with internal and external stakeholders while achieving organizational objectives.  


She has a Bachelor of Arts in Communications Studies from the University of Calgary with a minor in Sociology.


- Communications planning and strategy

- Crisis communications and issues management

- Content creation and curation

- Brand management

- Media relations

Meaghan Rentmeester2.png


Marketing Communications Associate

Meaghan is a passionate communications leader with nine years' experience in corporate communications and marketing. After graduating with a BA, Major in Communications from Simon Fraser University, she focused her career in the sport and health industries.


Her resume includes roles with a number of professional sport and non-for-profit organizations, including Vancouver Whitecaps FC and the BC Lions. She also recently became certified through Google's Advanced Analytics Academy. Meaghan has a special passion for website optimization, and is highly knowledgeable in SEO and user experience.



- Website optimization and management

- Communications strategy and planning

- Social media strategy

- Media relations



Social Media & Digital Specialist

Kassandra Kondo is a seasoned content creator and social media specialist spanning over 6 years. Her experiences include monetizing and managing blogs, writing creative copy for traditional and digital media, managing social media accounts as well as producing other marketing-related content across a variety of mediums. In addition to her marketing experience, she also manifests an interest in public relations.

- Social media strategy and management

- Digital marketing strategy

- Content creation and curation

- Brand development

- Writing


Graphic Design

Laura Zielke has worked within both agency and in-house design environments, which enables her to innately understand the needs of her clients. She has worked directly for post-secondary education, sport and government agencies and can design in both official languages.  As a freelance designer, Laura has worked with organizations across Canada, recently aiding the design department at BC Transit in their recruitment rebrand.

She has a diploma in visual communications from MacEwan University and over ten years experience in marketing and graphic design (including a stint at DDB Edmonton).


- Concept development

- Branding & identity

- Art direction

- Visual Design

- Advertising

- Web design


Content Specialist

Bailey Bouwman is a practiced content creator and social media specialist, joining us with five years of experience. Her area of expertise includes writing blogs, creating content, and social media management across platforms. She loves repurposing content and embracing new and changing social media tools.


She has a Bachelor of Arts in Environmental Studies from the University of Northern British Columbia, and a Certificate in Public Relations from Ryerson University.



- Social Media Strategy and Management

- Content Creation and curation

- Public Relations

- Writing


UX Research & Product Design

Jonathan is an NNG-certified UX researcher and product designer with over 15 years of experience in design strategy and product development both as an individual designer and researcher, and as a team lead.


Jonathan's strength is in helping teams identify opportunities to improve their internal approach to digital product innovation and design. He reaches this objective through workshop facilitation, conducting generative and evaluative UX research, and designing digital products. 


Jonathan has worked both as an external consultant and as an embedded designer on development teams delivering web and mobile products. His experience ranges from helping pre-product start-ups get off the ground to advising Fortune 500 companies through design strategy, product strategy, and usability testing.