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“People don’t buy goods and services. They buy relations, stories and magic.”                                                                                  - Seth Godin


Principal & CEO

Alyson brings 17 years’ experience to the team, with in-depth experience in the corporate, sport, and post-secondary education sectors regionally, provincially and at the national level. She specializes in brand and web design, crisis and issues management, stakeholder relations, and major engagement projects.


Alyson has collaborated with all levels of government from municipal, provincial to the Prime Minister’s Office and the Office of the Governor General of Canada. She has her Master's degree in Professional Communication, Certified IAP2, and is accredited by the Canadian Public Relations Society.

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Senior Communications Lead

Amy is a communications professional with 14 years of experience in media relations, event management, fundraising and business development. She has broad experience in health and donor relations, education, non-profit, sport and agriculture.


She holds a Bachelor of Arts in English from the University of Victoria and an Associate Certificate in Marketing Management from BCIT. She approaches her work with an emphasis on empathy and accessibility, and is passionate about community engagement and civic participation.

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Senior Communications Associate

Sarah Zimmerman is a trusted senior communications practitioner with 15 years’ experience working in the small business, corporate and public sectors. Building on her first career as a journalist, Sarah’s curiosity drives her passion for strategic public relations, media relations, issues management, and community engagement. Sarah expertly navigates issues by drawing on her ability to analyze complex topics and provide clients with creative solutions.  Sarah holds a BA from the University of Alberta, and is accredited through the Canadian Public Relations Society.

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Senior Communications Associate

Melissa is a communications and engagement professional with over 17 years of experience. Her experience ranges from media relations and emergency planning for local governments to branding and capacity-building for non-profit organizations. She values relationships, creativity and collaboration, and sees her work as a way of amplifying the impact of her clients.


She has B.A. in Professional Communications from Royal Roads University and IAP2 certification. Working by day and studying by night, Melissa will graduate with an M.A. in Environmental Education and Communication in 2023.

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Senior Marketing Communications Lead

Jane has worked as a marketing and communications professional for 6 years, primarily focused on business development, event management, fundraising, digital media, and content creation. She prides herself on her work ethic and creativity, and is always looking for opportunities to insert some fun into the work day. 

Having worked primarily in the non-profit sector, she is very community minded and enjoys volunteering in various capacities to give back. She holds a Bachelor of Arts in English from the University of Northern BC and a Business Management Diploma with a specialization in Marketing from the College of New Caledonia. 

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Communications Associate

Jenny is a communications strategist and public relations professional based in the Bow Valley, just outside of Banff National Park. She loves working with the community, and has over a decade of experience managing communications campaigns, coordinating media events and building community partnerships. 

​Jenny is a proud member of the International Association of Business Communicators (IABC) and is the only Communication Management Professional certified by the Global Communication Certification Council in the Bow Valley. 

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Communications Lead

Emily is a Communications Lead with over five years of experience in sales and marketing. Her extensive work with start-ups and small businesses has garnered an innate understanding of the importance of customer communication and engagement at all stages. With strengths in social media management, major events, and a keen talent for generating buzz via media relations and PR on a national scale, Emily's continued growth in the profession keeps her passionate about the work.

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Jr. Communications Associate

Xenia is an authentic storyteller with a background in social media, communications, and event planning. She is a champion of diversity, equity, and mental health. Before entering the realm of communications, Xenia graduated from the University of British Columbia with a major in History, a minor in Human Geography, and coursework in Education. 

Xenia brings to the team hands-on project experience across a range of sectors, including public education, educational institutions, and municipal-level emergency management.   

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Jr. Communications Associate

Veronica is a former newsy that turned into marketing expert. Veronica started her career in Journalism straight out of BCIT, landing a job in a newsroom in British Columbia's Northern Capital. She made her move into Marketing in 2020 and has had a passion for it ever since. Working with start-ups she brings hands-on experience, ideas, and expertise into the world of e-commerce.

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Graphic Designer

With a Bachelor of Applied Design and over 15 years of experience, Emily Morton recognizes the importance of striking a balance between form and function in design. Her flexible visual style, attention to detail and ability to problem-solve ensures that your design challenges will be met in a way that is both creative and effective.

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Brand Strategist, Graphic Designer & Web

A graphic designer and brand strategist, Matt is committed to making a difference for North American companies. He has been branding companies for over 24 years, from London, England and now in Canada. Clients have ranged from the Government of Canada and The United Nations, to International businesses like P&O Cruise Line and Future Shop as well as many local companies.

Matt is a Certified Design Professional (Society of Graphic Designers of Canada), he is in the top four percentile of Canadian designers with a masters in graphic design. He attended the Royal College of Art in London, England, the only fully postgraduate art institution in the world. Since graduating, he has worked in design, art direction, management, business ownership, sales training and marketing. His specialties include brand strategy, communication design, leadership skills and entrepreneurial thinking. He loves to problem solve and have a fun ‘English’ sense of humour.

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Operations Manager

Emily is curious, ambitious, and focused. With a background in financial services and workforce development, she has nearly a decade of experience administering government-funded skills enhancement and entrepreneurial programs. She has broad knowledge of business development, human resources, client relations, and customer service. Emily’s post secondary education focused on psychology and interpersonal relations. She is currently pursuing Project Management certification through UBC Sauder School of Business.

With confidence and strong interpretation of policies, process, and adherence to confidentiality, Emily is skilled at managing sensitive situations and building trust-based relationships. She is devoted to fostering a positive work environment where clients, employees and contractors feel valued and respected.  


Account Coordinator & Executive Assistant

With a bachelor’s degree in business administration, Kaisa offers administrative support to our workers, consultants, and clients in everyday work. Over 6 years of previous work experience in the Tourism sector in the Finnish Arctic has taught her strong problem-solving and organizational skills in the ever-changing fast-paced working environment.

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Senior Communications Lead

Jessie is a communications professional with a decade of international experience in internal communications, employer branding and change management. She is passionate about connecting people through stories and specializes in creating meaningful and authentic employee experiences that drive engagement and business performance.


She holds a B.A. in Communications from the HZ University of Applied Sciences in Vlissingen (the Netherlands), is a member of the International Association of Business Communicators and a globally certified Communication Management Professional. Committed to creating inclusive and equitable practices for organizations and communities, Jessie is currently enrolled in the University of British Columbia’s Certificate Program in Equity, Diversity and Inclusion (EDI).

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Senior Communications Associate

Lisa is an accomplished Marketing & Project Management professional with numerous years of progressive experience and a demonstrated history in various industries. She is highly skilled in corporate partnerships, sponsorships, sponsorship activation, experiential advertising, and team management; all in a pursuit to grow brands and develop successful partnerships that deliver
business results. 

Lisa has a Bachelor of Commerce from Haskayne School of Business, majoring in Marketing and Tourism, leading her to work in sport tourism, gaming and entertainment tourism, as well as international real estate. An innovative, resourceful, and creative problem solver, Lisa thinks outside of the box, and loves to exceed business goals with her clients.

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Senior Communications Associate

Septima is a communications specialist with over a decade in marketing, PR, media relations and business development experience. She has worked with clients in events, thought leadership, finance, technology and innovation.

Septima holds a BA in Art History from UBC with a focus in Contemporary American Art and Architectural Theory. She specializes in taking complex topics and communicating them in accessible ways. Septima is deeply passionate about innovation and loves working with companies that use technology to create positive change the world.


Social Media & Digital Specialist

Kassandra Kondo is a seasoned content creator and social media specialist spanning over 7 years. Her experiences include monetizing and managing blogs, writing creative copy for traditional and digital media, managing social media accounts as well as producing other marketing-related content across a variety of mediums. In addition to her marketing experience, she also manifests an interest in public relations.

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Operations & Systems Specialist

Chantel Wong is a project manager with a decade of experience working on projects in a wide variety of fields. Before and after graduating from Nipissing University with a degree in Business Administration and Management, she worked with agencies to help clients meet and exceed their expectations for project success.

Alongside her role as a project manager, she also worked in an office management capacity reviewing processes to increase efficiency and incorporate tech and automation where possible.


Graphic Designer

Laura Zielke has worked within both agency and in-house design environments, which enables her to innately understand the needs of her clients. She has worked directly for post-secondary education, sport and government agencies and can design in both official languages.  As a freelance designer, Laura has worked with organizations across Canada, recently aiding the design department at BC Transit in their recruitment rebrand.

She has a diploma in visual communications from MacEwan University and over ten years experience in marketing and graphic design (including a stint at DDB Edmonton).


Graphic Designer

Dawn draws upon her education in Visual Communications and over 15 years as a multi-faceted designer building relationships, overcoming challenges, and transforming brands for clients across Western Canada. Her agency and freelance experience allow her to lead, collaborate, and work fluidly across the entire creative process—from creative discovery to content production.

Dawn specializes in identity and brand development, with a full gamut of applied design including branding systems, promotional materials, environmental graphics, publications, packaging, advertising, and web design. A doodler from day one, Dawn combines her love of art, attention to detail, and knack for problem-solving into creative driven by visual storytelling, personal connection, and purposeful graphic design.

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